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There’s great knowledge in data, and as the age-old adage goes, knowledge is power.

You don’t need to be a data analyst to understand the importance of data in today’s world. Data empowers us all to make informed decisions, set benchmarks, drive innovation, improve efficiency, reduce costs, and set performance goals. Firstly for the environment, and secondly for company waste costs. In other words, data is helping our clients at GPT understand their waste better than ever before.

GPT has been investing significantly in data management and technology to help our client base truly understand and report on their waste. There’s increasing scrutiny on firms to provide detailed reporting on their waste and to strive for ever-better green credentials. This is an area that’s not slowing down as environmental reporting is under the microscope and its data lies at the heart of understanding waste.

What does understanding waste data mean for clients?

It means clarity and true accountability. Quite simply, firms that don’t have access to data across their waste movements will be left behind. This will negatively affect areas like;

Compliance: It’s often third parties that are the drivers in the necessity of compliance and accreditation. In other words, if your firm can’t define waste output and management then it’s a red flag.

Carbon offset: management & footprint. It’s not just topical it’s critical. Understanding your firm’s carbon footprint and ways to mitigate it is an essential area of understanding. Data holds the keys.

Landfill diversion: A typical environmental KPI, landfill diversion is making its way onto annual company reports, investor presentations and corporate environmental updates. It’s essential to have the data to drive improvements in landfill diversion as landfill waste costs surge and public perception of landfills increasingly becomes a hot topic.

Sustainability targets and progress: How are you doing here? More importantly, how’s your competition doing here? That’s the question your client base is asking. As corporate sustainability and responsibility ramps up, tenders and contracts will be won on this.

Data; what’s quantifiable is accountable.

The more that firms are scrutinised for their green merits, the more data comes into the equation. However, failure to deeply understand your firm’s waste from creation to method of disposal is not only socially unacceptable but it’s fiscally unsound. Understanding waste through data is an accounting equation. What is waste? What is ours? What is being thrown out, in what quantities and where is it going? Data drives all of the answers and that’s exactly why GPT’s investment in data management and technology is of timely and critical focus.


GPT Waste offers a strategic review of your waste management requirements in order to identify environmental and cost benefits. Our approach has made us the UK’s leading independent waste management company. To speak to our expert team about your waste management requirements, call 0844 854 5000 or email